The current approach to fighting climate change isn't working.

Carbon credits are under fire.

"Net zero" has become a buzzword.

89% of people say they want more climate action.

And yet, millions of smaller, innovative projects are left without the cash they need to take action.

We are done waiting.

We're doing it ourselves.

No one is coming to save us. The planet’s not in a good way. We need to fix it ourselves.

We don’t want to wait for big, lawyered up, multi-national organisations/governments/companies to navigate tough conversations with their donors/voters/shareholders. We want action today.

Putting aside blame and accountability, the answers to addressing climate change sit within the billions of people around the world who are trying their best to limit their negative impact on the world, and maximise the positive impact.

We’re inspired daily by the grit, ingenuity, and innovation that’s displayed by people around the world. We think you’ll be inspired too.

We're unlocking the biggest sustainability market in the world.

We empower millions of global doers, from farmers to startups, with tools to fund and prove their environmental impact, building the sustainability market from the ground up.

Supporting action from the bottom up

Our agentic AI, Tess, partners with expert teams to deliver robust data, ensuring high-integrity project assessments. We are quietly building the world's most comprehensive dataset of sustainability building blocks.

Defining the smallest practical unit of impact

Whole Earth Capital™ (WEC), translates proven impact into digital assets, laying the groundwork for a radically reshaped climate finance future.

The new infrastructure for climate finance

Founded in 2024, we’re a global community of innovators, investors, scientists and activists

The Founders

Josh Watts, Founder & CEO

Josh Watts

Founder & CEO

Michael Kedda, Founder & CPTO

Michael Kedda

Founder & CPTO

Friends and partners

We partner with innovators and leaders to amplify our collective impact.

SageVillage CapitalAWS StartupsGoogle for StartupsNatWestNIELBC Agriculture

Join us

DIY Earth is a global community of innovators, investors, and supporters who are committed to building a sustainable future.

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